To remain competitive and relevant, companies must adapt to the way their customers want to shop. 89% of B2B buyers already use the internet for business, and this trend is not likely to reverse anytime soon. However, selling to businesses is not the same as selling to consumers.
Unlike B2C, B2B must take into account the interests and requirements of business customers. This includes complex scenarios such as: specific features, management of corporate customer accounts, customized pricing for negotiated contracts, or the management of accounts and passwords among employees, etc. Given these diverse scenarios, our partner OroCommerce remains the most flexible solution designed for B2B. The OroCommerce platform is capable of meeting the requirements of any industry. This solution will allow you to grow your business with a B2B online store.
Businesses must offer multiple payment methods to satisfy as many customers as possible and avoid missing out on one or more sales. Today, every e-commerce site, without exception, has implemented credit card payments to make the purchasing process faster and simpler.
A key factor in building trust and credibility, the planning and implementation of a card payment solution have become a top priority for B2B e-commerce sites. Online payment refers to the transfer of funds initiated by a customer using a form accessible on a website or mobile app. Generally, it is carried out using a credit card, provided that a payment module has been integrated beforehand. Implementing a payment module on your e-commerce site will therefore allow you to offer credit card payment options to customers who have not yet agreed to pay via account. This makes self-service B2B e-commerce possible.
How do I set up a credit card payment module on my e-commerce site?
Contact your bank or an independent payment gateway and ask them about the option of opening an e-commerce contract (also commonly referred to as a VADS contract, or Secure Distance Selling Contract). This agreement is entered into between a merchant and their bank to enable the use of a virtual electronic payment terminal—that is, a payment gateway used to process online transactions and verify the validity of the payment method.
This contract is what will allow you to offer credit card payments on your company’s e-commerce site. This contract authorizes your bank to collect payments from your customers on your behalf and then deposit the funds into your bank account.
To go into more detail, the payment portal must use a generic payment gateway in order to allow customers to pay by card on your website. There are many such gateways available, with Payzen, SIPS, Paybox, and Payplug being among the most widely used. These gateways are therefore used to integrate payment modules into your website. They facilitate transactions by transferring information between an online store (your business) and a payment gateway (your bank).
For e-commerce businesses, banks offer their own digital transaction solutions (payment gateways). Some of these operate on a monthly subscription basis, while others charge a fee per transaction. To find out the rates your bank charges, we recommend contacting your bank advisor. Providers offer different rates, and it may be possible to negotiate your contract.